Privacy Policy

1. Introduction

RK Label Printing Machinery Pvt. Ltd., trading as RK Label Machines ("RK Label Machines", "we", "us", or "our"), is a manufacturer and exporter of label printing, die-cutting, slitting and converting machinery, headquartered in Ahmedabad, Gujarat, India.

We have been building precision machinery since 1995, and we approach the personal information you share with us the same way we approach our machines — carefully, and with a long-term view. This Privacy Policy explains what information we collect when you visit www.rklabelmachines.com (the "Website") or interact with us through our enquiry forms, WhatsApp, email or phone, how we use that information, who we share it with, and what rights you have over it.

By using this Website or submitting an enquiry to us, you confirm that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please do not use the Website or submit information through it.

2. Who Is Responsible for Your Data

For the purposes of Indian data protection law, RK Label Printing Machinery Pvt. Ltd. acts as the Data Fiduciary. For visitors located in the European Economic Area or the United Kingdom, we act as the Data Controller.

3. Information We Collect

3.1 Information You Give Us Directly

We only ask for what we actually need in order to respond to you and quote your machine correctly.

Through our "Get a Customized Machine Quote" / enquiry forms:

• Your name
• Mobile number (including country code)
• Email address
• Your message, machine requirement or technical specification

Through our Feedback page:

• Your name and contact details (where provided)
• Your feedback, rating or comments about our machinery or service

Through the RK Label Calculator:

• Label sizes, web width, gap, across counts, roll and material parameters you enter to perform a calculation

These calculator inputs are processed to generate your result. We do not require you to log in or identify yourself to use the calculator, and we do not link calculator inputs to your identity unless you separately send them to us as part of an enquiry.

Through direct contact:

• Information you share when you call us, message us on WhatsApp, email us, meet us at an exhibition or trade fair, or connect with us on social media
• Business details such as your company name, designation, country, production requirements, existing machinery setup, and shipping or installation address

In the course of a commercial relationship:

• Purchase orders, invoicing details, GST or VAT identifiers, import/export documentation, banking references for payment, and service or warranty records

3.2 Information Collected Automatically

When you browse the Website, our servers and analytics tools may automatically record:

• IP address and approximate location (usually at city or country level)
• Browser type, version and language
• Device type, operating system and screen resolution
• Referring website or search term that brought you here
• Pages viewed, time spent, scroll depth, and links or buttons clicked
• Date and time of your visit

This information is used in aggregate to understand which machines and pages our visitors are most interested in, and to keep the site fast, secure and working correctly across devices.

3.3 Information We Do Not Collect

We do not knowingly collect sensitive personal data such as caste, religion, political opinions, biometric data, health records or sexual orientation. Please do not include such information in enquiry messages.

We do not collect or store your full credit card, debit card or complete bank account details on this Website. Payments for machinery are handled offline through invoicing and direct banking channels.

4. Cookies and Similar Technologies

Cookies are small text files placed on your device that help a website function and help us understand how it is being used. We use:

You can control or delete cookies through your browser settings at any time. Disabling analytics or marketing cookies will not prevent you from browsing our product pages or submitting an enquiry, though some conveniences may be lost.

Where required by applicable law, we will request your consent before setting non-essential cookies. We do not currently respond to browser "Do Not Track" signals, as no common industry standard for these signals has been finalised.

5. How We Use Your Information

We use the information described above for the following purposes:

• To respond to your enquiry — to understand your requirement, recommend the right machine configuration, and prepare a customised quotation
• To provide sales and technical support — including pre-sales consultation, machine demonstrations, factory visits and specification discussions
• To fulfil orders — manufacturing, testing, export documentation, shipping, installation and commissioning
• To provide after-sales service — spare parts supply, technical assistance, warranty administration and remote or on-site troubleshooting
• To communicate with you — sending order updates, service reminders, catalogues, and answers to your questions
• To send marketing communications — new machine launches, exhibition invitations, product updates and company news, where you have opted in or where we have a legitimate business interest as an existing customer. Every such message includes a way to unsubscribe.
• To improve our Website and products — analysing which machines attract the most interest, improving page content and navigation, and refining our engineering and product range
• To maintain security — detecting and preventing spam, fraud, misuse of forms, and unauthorised access
• To comply with law — meeting our obligations under Indian company, tax, GST, customs and export control requirements

Legal Bases (for EEA / UK visitors)

Where the GDPR applies, we rely on: contract (to prepare a quotation and fulfil an order you have requested), legitimate interests (to run and improve our business, respond to B2B enquiries and secure our systems), consent (for non-essential cookies and marketing emails, where required), and legal obligation (for tax, accounting and export compliance).

6. How We Share Your Information

We do not sell, rent or trade your personal information. Ever.

We share information only in these limited circumstances:

• Our own team — sales engineers, design and production staff, and service technicians who need the information to respond to you or execute your order
• Authorised dealers, agents and distributors — where you are located in a territory served by one of our overseas representatives, we may forward your enquiry to them so you receive faster local support
• Service providers — website hosting, email delivery, analytics, CRM, and IT support partners who process data strictly on our instructions and under confidentiality obligations
• Logistics and export partners — freight forwarders, customs house agents, insurers and installation partners, where necessary to ship, clear and install your machine
• Financial and professional advisors — banks, chartered accountants, auditors and legal advisors, as required
• Legal and regulatory authorities — where disclosure is required by law, court order, or to establish, exercise or defend legal claims
• In a business transfer — if RK Label Machines is involved in a merger, acquisition or restructuring, your information may transfer as part of that transaction, subject to this policy

7. International Transfers

We supply machinery to customers in over 23 countries. As a result, your information may be transferred to, stored in, or accessed from countries other than your own — including India, where our servers, offices and manufacturing units are located.

Where we transfer personal data from the EEA, UK or other regions with transfer restrictions, we take appropriate safeguards such as Standard Contractual Clauses or equivalent contractual protections, and we require our partners to maintain confidentiality and adequate security.

8. How Long We Keep Your Information

We retain personal information only as long as it serves a legitimate purpose:

After these periods, information is deleted or irreversibly anonymised.

9. How We Protect Your Information

We maintain reasonable technical and organisational security measures appropriate to the nature of the data we hold, including:

• HTTPS/TLS encryption across the Website
• Access controls, so staff can access only the data relevant to their role
• Secured hosting infrastructure with regular patching and backups
• Spam and abuse protection on public forms
• Confidentiality obligations for employees, dealers and vendors

No method of transmission over the internet is completely secure, and we cannot guarantee absolute security. If a personal data breach occurs that is likely to affect your rights, we will notify you and the relevant authorities as required by applicable law.

Please avoid sending confidential drawings, proprietary artwork or trade-secret information through public web forms or unencrypted email. For confidential technical documents, contact us first and we will arrange a secure method of exchange.

10. Your Rights

Subject to applicable law, you have the right to:

• Access — request confirmation of whether we hold your personal data and obtain a copy of it
• Correction — ask us to correct information that is inaccurate, incomplete or outdated
• Erasure — ask us to delete your data where we no longer have a lawful reason to keep it
• Withdraw consent — withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing already carried out
• Object or restrict — object to processing based on legitimate interests, or ask us to restrict processing in certain circumstances
• Data portability — receive your data in a structured, commonly used, machine-readable format, where applicable
• Opt out of marketing — unsubscribe from promotional messages at any time
• Nominate — under India’s DPDP Act, nominate an individual to exercise your rights on your behalf in the event of death or incapacity
• Complain — lodge a complaint with the Data Protection Board of India, or with your local supervisory authority if you are in the EEA or UK

To exercise any of these rights, write to info@rklabelmachines.com. We will respond within 30 days. We may ask you to verify your identity before acting on a request, and we may decline requests where the law permits — for example, where we must retain records for statutory tax or export compliance.

There is no charge for exercising your rights, unless a request is manifestly unfounded or excessive.

11. Marketing Communications

If you have enquired about our machinery or purchased from us, we may occasionally send you information about new machine models, upgrades, exhibitions and company news that we believe is relevant to your business.

You can opt out at any time by clicking the unsubscribe link in any email, replying "STOP" to a WhatsApp message, or writing to info@rklabelmachines.com. Opting out of marketing does not affect service, warranty or order-related messages, which we will continue to send where necessary.

12. Third-Party Websites and Social Media

Our Website contains links to third-party platforms, including Facebook, Instagram, LinkedIn, YouTube, X (Twitter), Pinterest, WhatsApp and Google Maps. Clicking these links takes you outside our Website.

We do not control these platforms and are not responsible for their privacy practices. When you contact us through WhatsApp or a social media platform, that platform’s own privacy policy governs the handling of your message data in addition to ours. We encourage you to read the privacy policy of any third-party site you visit.

13. Children’s Privacy

Our Website and machinery are intended for industrial and commercial buyers. We do not knowingly collect personal data from children under 18 years of age, and we do not direct any advertising towards children.

If you believe a child has provided us with personal information, please contact us at info@rklabelmachines.com and we will delete it promptly.

14. Grievance Officer

In accordance with the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023, you may contact our Grievance Officer with any complaint or concern about how your personal data has been handled:

We aim to acknowledge every grievance within 24 hours and resolve it within 30 days.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. The revised version will be posted on this page with an updated "Last Updated" date.

If we make a material change to how we use your personal data, we will take reasonable steps to notify you — for example, by email or a notice on the Website. We encourage you to review this page periodically.

16. Contact Us

If you have any questions about this Privacy Policy or the way we handle your information, we are glad to hear from you.

RK Label Printing Machinery Pvt. Ltd.

This Privacy Policy is governed by the laws of India. Any dispute arising out of or in connection with it shall be subject to the exclusive jurisdiction of the courts at Ahmedabad, Gujarat.